The Berlin architects’ office MATTER is designing the Innovations@DOMOTEX areas for 2015
As the winner of a design competition – entries by invitation only –the Berlin-based architects’ office MATTER has been commissioned to design the three “Innovations@DOMOTEX areas” at DOMOTEX 2015.
MATTER has developed an overarching design concept in which the floor space designated for each area is literally transformed into a three-dimensional experience. This approach is differently interpreted for each of the three areas, according to the type of product to be displayed there. Loops for resilient flooring materials, folds for parquet flooring and waves for hand-made carpets and rugs create a three-dimensional world with a boldly distinctive character.
“Our aim was to create a different kind of setting calculated to stimulate the visitor’s curiosity. The idea of turning two-dimensional space into three was the key to the design of all three areas. We wanted to make this a common theme throughout, while at the same time coming up with a different interpretation of the concept for each type of product group”, says André Schmidt, the director and founder of MATTER.
Although each area works as a different and exciting display environment, the use of colour is deliberately restrained, so as not to compete in any way with the new products it is designed to showcase. The three-dimensional motifs – loops, folds and waves –serve to show off the featured product innovations to full advantage.
Architecture means two things for MATTER. On the one hand the power of physical form, and on the other the relevance of an idea.
MATTER create localized environments within a globalized world and are interested in the way materials and their use affect our lives. MATTER seek out new solutions to complex problems and identify alternative options.
MATTER’s design work follows a method rather than a style. MATTER look for relevant aspects in the design brief, and we focus on the important elements. MATTER’s architecture is the product of a detailed study of the practical constraints, inspiration drawn from art and culture, a love of functionality and efficiency, and a curiosity about new kinds of solutions. MATTER bring together all these aspects in an eloquent symbiosis.
About the founder:
André Schmidt studied at the Technical University of Karlsruhe (KIT) and at the Ecole Nationale Supérieure d’Architecture de Paris-Belleville. Shortly after obtaining his diploma he was employed in 2000 by OMA Asia in Hong Kong, where he worked on projects such as the SK Telecom head office in Seoul.
Schmidt then went on to gain further experience in Berlin at the architects’ office Labfac / Finn Geipel, where he collaborated on various projects in Germany. In 2003 he went to OMA / Rem Koolhaas in Rotterdam to work on the CCTV headquarters project. Within the CCTV team Schmidt worked on the neighbouring TVCC high-rise building.
In 2005 he moved to Beijing, where he took over the project management for TVCC. During this period in the run-up to the Olympic Games of 2008 he published a book on the rapid urban redevelopment of Beijing. Schmidt was also in charge of the design for the competition to build the Taipei Performing Arts Center, which is currently under construction.
Schmidt remained with OMA until January 2009 as an associate, and then transferred to New York, in order to take up a teaching post as a visiting professor at the Rhode Island School of Design (RISD) in Providence.
In 2010 he moved to Denmark where he worked for the Bjarke Ingels Group / BIG. As project director and associate he headed numerous major projects, including high-rise building projects, and was able to considerably widen his experience internationally, especially in Europe. Schmidt continued to work with BIG until the end of 2013.
At the beginning of 2014 Schmidt set up MATTER in Berlin as an office for architecture and urban design.