The global brand of the home textile sector “TURKEY” will draw attention with its special surprises at the HEIMTEXTIL Fair, which will be held between January 8th and 11th, 2014. A total of 164 Turkish firms will attend this particular meeting with their brand new collections and products, manufactured with advanced technology, and it will be no wonder that they are the most popular firms of the fair.
TURKEY IS THE TREND-SETTER COUNTRY OF THE HOME TEXTILE FASHION
Being one of the important players of the world's home textile sector, Turkey strengthens its position and brand value in global markets day by day. Turkish firms participating in all international fairs maintain their claim to be "the leading country" in the fields of design and innovation.
Underlying that each year, many new Turkish firms attend the Heimtextil Fair, which is an important meeting point of the sector, Yaşar Küçükçalık, Head of Turkish Home Textile Industrialists' and Businessmen's Association (TETSIAD), indicated that not only the number of the attendants, but also the quality of the products presented in the fair is significantly improved.
"We Became The Trend-Setter Country"
Yaşar Küçükçalık mentioned that Turkey has a deep and stable textile background, and with a rising graphic, it realizes approximately $24 billion textile and ready-made garment exports, $3 billion of which belong to the home textile products.
Küçükçalık stated that they are assertive about the rich collections and customer-oriented manufacturing and said: "Besides the characteristics of Turkey that I mentioned before, its strategic geographical position is also an important factor which makes us a popular choice. We manufacture and rapidly deliver our products to many countries, such as Europe, Russia, North Africa and Middle-East countries. Thanks to their experiences and professional business sense, Turkish firms are extremely reliable to work with."
EVTEKS Fair, A Demonstration of the Sector's Capacity
The President of TETSIAD, Yaşar Küçükçalık, indicated that hundreds of firms are in line to attend the EVTEKS FAIR, which is held each year in May, in Istanbul, and this is clear proof that EVTEKS is a global "brand" of the sector. Küçükçalık also stated that: "Our firms which came together under the guidance of our Association present an exemplary cooperation. As a result of an intense knowledge and know-how sharing, high value-added products and collections appear and they are imitated by others. We become a more competitive country by making use of our mentioned features and technological, logistical background and also our speed. Heimtextil is one of the important arenas of our sector. Each year, we enter in this arena as a more powerful country drawing more attention. Thanks to our outstanding brands, we are improving our reliability day by day."