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Global designers to exhibit at Luxury Br…

Designers from Europe, Middle East and North America will exhibit at the upcoming Luxury Brands Carpet Show. The second edition of the curated Luxury Brands exhibition and designer carpet collection is scheduled to...

H&M to dress Swedish teams for Olymp…

Hennes and Mauritz Group (H&M) will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018. The company will create outfits for the opening and closing ceremonies. The collection will...

Saurer to show Allma TechnoCorder TC2 at…

Saurer Technologies GmbH & Co. KG Twisting Solutions, a leading provider of energy efficient solutions for tire cord, carpet, staple, glass filament, and industrial yarns, will present its Allma TechnoCorder TC2 innovative machine...

Cone Denim and Unifi launch S Gene with …

Cone Denim and Unifi have launched the latest in advanced stretch technology - S Gene with Repreve . Combining the advanced stretch technology of S Gene with the superior sustainability and performance of...

Shima Seiki to partake in Premiere Visio…

Leading computerised knitting machine developer, Shima Seiki Mfg., Ltd., is set to participate at the Premiere Vision show, a global event for fashion professionals, to be held in Paris, from February 13 to 15, 2018...

Measurably more productive and econom- i…

Even if the winding machine is only responsible for about 10-15% of the energy consumption (compressed air and electrical energy) when considering the classic ring spinning process, these criteria play an important role...

Wool to dominate at Intertextile Shangha…

Some 3,300 exhibitors from around 20 countries covering all apparel fabrics and accessories product groups are expected at the Spring Edition of the industry’s most comprehensive sourcing platform for the spring/summer season, Intertextile...

Global Trade of Home Textiles to touch U…

Home textiles, a major segment of overall textile industry, offers a wide range of categories such as furnishing fabrics, curtains, carpets, table covers, kitchen accessories, made-ups, bedspreads, bath linen, and other home furnishings...

Hook & Loom unveils process for eco-friendly carpets

Hook & Loom unveils process for eco-friendly carpets

(United States Of America)

Hook & Loom Rug Company introduces a method of creating colorful rugs without using harmful dyes that generate large amounts of polluted wastewater. In Hook and Loom's fiber recovery process, the color comes from recovered textiles that are carefully sorted into color groups before being reprocessed into yarn.

All Hook & Loom rugs are made from 100% recycled textiles, which would otherwise have gone into landfills.  The recovered fibers are re-spun into new yarns, indistinguishable from the yarns used in others. They do not use virgin fiber of any kind and make no demand on precious land and water resources.

This process enables Whitney Selke, company founder, to meet his commitment to creating good-looking and reasonably priced rugs, while making a positive impact on the environment.

"We want our rugs to appeal to all consumers interested in price and style --- not only people committed to green living," said Selke. "Any Hook and Loom rug choice is a good one, and over time, people will realize that it's possible to be earth-friendly without paying more or sacrificing appearance."

Hook & Loom offers area rugs and runners in a variety of shapes, sizes and patterns. Designed to be attractive and versatile, these rugs are ideal for houses, apartments, dorm rooms and vacation homes where affordable floor decor will bring comfort and style.

According to the U.S. Environmental Protection Agency and the Council for Textile Recycling:

-The average U.S. citizen discards 70 pounds of clothing and other textiles each year.

-In 2011, recovered textiles amounted to 2.0 million tons, or about 15 percent of what was discarded.

"Eighty-five percent of discarded textiles go to landfills each year, but most are suitable for re-use," said Selke, a home textile industry veteran. "Using recovered fiber for hand-woven rugs means we reduce landfill use. We set an example in our industry, and we draw customers who are committed to eco-friendly décor and environmentally-conscious lifestyles."

Hook & Loom's yarns are created in India, where textiles are sorted by color. Snaps, buttons and zippers are removed before they are chopped up and pulled apart into fiber and re-spun to create recycled yarn. Skilled craftspeople weave Hook & Loom rugs by hand on wooden looms in classic and innovative weaving styles.

"I want to do more than just create great-looking, affordable rugs," said Selke. "I intend to lead an ecologically responsible business I can be proud of and, hopefully, encourage my customers to recognize the impact of recycling their textiles."


Hook & Loom Rug

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Middle East Textile Journal

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