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Exhibition Status Update!

With 3 weeks until SHOWTIME, the 20th Anniversary edition welcomes an All-Star cast of new and returning exhibitors, making up the largest DOMOTEX asia/CHINAFLOOR to date. Due to high demand in all product...

Global designers to exhibit at Luxury Br…

Designers from Europe, Middle East and North America will exhibit at the upcoming Luxury Brands Carpet Show. The second edition of the curated Luxury Brands exhibition and designer carpet collection is scheduled to...

H&M to dress Swedish teams for Olymp…

Hennes and Mauritz Group (H&M) will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018. The company will create outfits for the opening and closing ceremonies. The collection will...

Saurer to show Allma TechnoCorder TC2 at…

Saurer Technologies GmbH & Co. KG Twisting Solutions, a leading provider of energy efficient solutions for tire cord, carpet, staple, glass filament, and industrial yarns, will present its Allma TechnoCorder TC2 innovative machine...

Cone Denim and Unifi launch S Gene with …

Cone Denim and Unifi have launched the latest in advanced stretch technology - S Gene with Repreve . Combining the advanced stretch technology of S Gene with the superior sustainability and performance of...

Shima Seiki to partake in Premiere Visio…

Leading computerised knitting machine developer, Shima Seiki Mfg., Ltd., is set to participate at the Premiere Vision show, a global event for fashion professionals, to be held in Paris, from February 13 to 15, 2018...

Measurably more productive and econom- i…

Even if the winding machine is only responsible for about 10-15% of the energy consumption (compressed air and electrical energy) when considering the classic ring spinning process, these criteria play an important role...

Wool to dominate at Intertextile Shangha…

Some 3,300 exhibitors from around 20 countries covering all apparel fabrics and accessories product groups are expected at the Spring Edition of the industry’s most comprehensive sourcing platform for the spring/summer season, Intertextile...

Novelty of eco-friendly bamboo garments lures consumers

Novelty of eco-friendly bamboo garments lures consumers

(United States Of America)

Consumers who plan to buy eco-friendly bamboo apparel are attracted if the price is right, but their next consideration is the novelty of the product, according to a new study by Baylor University researchers.

Bamboo has been championed by many as friendly to the environment, although the Federal Trade Commission issued a 2009 consumer alert noting that some pollutants are released in production from bamboo stalks.

When it comes to product consumption in general, consumers are influenced by emotion, price, functionality, social image and curiosity, said lead researcher Jay Yoo, Ph.D., an assistant professor of family and consumer sciences in Baylor's College of Arts & Sciences.

In the case of bamboo, "if I have it and you don't, there's novelty - and curiosity can make something more appealing," Yoo said.

The study, based on an online questionnaire of 122 participants, is published in the International Journal of Fashion Design, Technology and Education. The University of Minnesota's department of design, housing and apparel was co-researcher.

Social considerations - such as whether bamboo reflects social status -- and function, such as whether bamboo wrinkles easily, had the least bearing on whether participants planned to buy it, the study showed.

Meanwhile, when it comes to buying "green," consumers who believe that one individual can make even a small difference in impacting the environment were more likely to buy bamboo.

From an environmental standpoint, bamboo is touted as a product for the same reasons it is vilified by anyone who has tried to eradicate it from a yard: It is renewable, shooting to maturity in a mere four years, boasting a vast root system and clinging tenaciously even to steep hills, Yoo said.

While the fashion industry seeks to earn profits, it is increasingly trying to do so in ways that do not harm the environment, such as using organic or recyclable materials, he said. From the industry's standpoint, bamboo is desirable because it dyes well, feels silkier than cotton and is less expensive than silk.

Producers of bamboo textiles maintain their products are antimicrobial, processed without chemicals, non-pollutant, biodegradable and recyclable.

Yoo noted that the majority - nearly 84 percent - of those participating in the study were female college students with an average age of 21. He said further research of a wider sample should be done.


Baylor University

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