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Exhibition Status Update!

With 3 weeks until SHOWTIME, the 20th Anniversary edition welcomes an All-Star cast of new and returning exhibitors, making up the largest DOMOTEX asia/CHINAFLOOR to date. Due to high demand in all product...

Global designers to exhibit at Luxury Br…

Designers from Europe, Middle East and North America will exhibit at the upcoming Luxury Brands Carpet Show. The second edition of the curated Luxury Brands exhibition and designer carpet collection is scheduled to...

H&M to dress Swedish teams for Olymp…

Hennes and Mauritz Group (H&M) will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018. The company will create outfits for the opening and closing ceremonies. The collection will...

Saurer to show Allma TechnoCorder TC2 at…

Saurer Technologies GmbH & Co. KG Twisting Solutions, a leading provider of energy efficient solutions for tire cord, carpet, staple, glass filament, and industrial yarns, will present its Allma TechnoCorder TC2 innovative machine...

Cone Denim and Unifi launch S Gene with …

Cone Denim and Unifi have launched the latest in advanced stretch technology - S Gene with Repreve . Combining the advanced stretch technology of S Gene with the superior sustainability and performance of...

Shima Seiki to partake in Premiere Visio…

Leading computerised knitting machine developer, Shima Seiki Mfg., Ltd., is set to participate at the Premiere Vision show, a global event for fashion professionals, to be held in Paris, from February 13 to 15, 2018...

Measurably more productive and econom- i…

Even if the winding machine is only responsible for about 10-15% of the energy consumption (compressed air and electrical energy) when considering the classic ring spinning process, these criteria play an important role...

Wool to dominate at Intertextile Shangha…

Some 3,300 exhibitors from around 20 countries covering all apparel fabrics and accessories product groups are expected at the Spring Edition of the industry’s most comprehensive sourcing platform for the spring/summer season, Intertextile...

VICUNHA Spring/Summer 2015

 

"It's a denim reboot!" Thomas Dislich, Director for Europe and Asia, succinctly sums up Spring/Summer 2015! "The blue gold is back on top as the protagonist in all collections. Denim is once again a fashion dynamo, and will significantly impact the shape of the market." "Real denim" with cross-effects and irregular thread structures will play an important role. Discreet lines will more likely be in the background, while vintage is unmistakably at the fore!

BCI starts up in South America

VICUNHA is known worldwide for incredible collections and production volumes over 100 different items per season and 16 million meters produced per month – and even better known for its pioneering role in South America. The denim powerhouse meets the highest international standards in terms of environmental protection, social responsibility, recycling and the sustainable, clean production of cotton. For years, VICUNHA has worked exclusively with cotton farms in Brazil and the USA whose business and employee policies meet the approved standards. In addition, the company is one of MARKS & SPENCER's "Plan A" partners.

July 2013, BCI's South American debut took place in the VICUNHA showroom in São Paulo. A separate BCI corner was installed as a platform for documentaries and presentations, in order to introduce BCI to major South American partners. A BCI representative was specially flown in from Geneva to Brazil for the event.

Production of 16 million meters/month + one million meters of special routes/year

Thomas Dislich is pleased about the "denim reboot" – as is the Brazilian denim powerhouse. VICUNHA has a unique global position. In 2013, the giant produced 16 million meters of denim per month for the world market in five of its own factories, which were sold with three-day service in its own branches and warehouses in America, Europe and Asia. "Our broad range serves 4,500 customers worldwide, and we do not depend on any individual brands. VICUNHA is not a manufacturer that sells, but rather a commercial company that also produces. We produce very large quantities under our own direction, which gives us extraordinary flexibility and makes possible delivery within three days," Dislich says. VICUNHA is able to successfully and self-sufficiently offer market trends – and make them immediately available.

An additional one million meters of denim per year is produced through the "boutique business," with additionally developed product lines and leased, specially-monitored production lines in Turkey (100,000 meters), Pakistan (600,000 meters) and China (300,000 meters).

Trends for Spring/Summer 2015

DENIM REBOOT

DENM REBOOT is VICUNHA's general seasonal theme for Spring/Summer 2015. It’s also the name of this group of highlights, which includes the most fashionable items.

 

 

Gradient
The Gradient line is striking thanks to its distinctive cross hedging and very lightweight 10-oz weight. It's ideal for vintage effects in inner linings, as well as for distressed jeans and the used look.

 

Blaine
Blaine is eyecatching with its 11.5-oz weight, conspicuous cross structures and stronger ring slubs in a beautiful indigo. American vintage with iconic James Dean allure! Also perfect for dark dyeing!

 

 

Jordan
This cool, unusual green-cast vintage look in an authentic 12-oz weight counts on relaxed texture and open weave cross hedging. It’s indispensable for the collections of international jeans brands.

 

 

Tango
Tango is oriented towards Japanese denim, in 12-oz and a summery dark blue. Strong irregular threads with ring effects and heritage-inspired slubs catch the eye.

Sendai II
This is the resurrection of a VICUNHA classic, one of the big favorites from 10 years ago. The 11-oz heritage line is experiencing a brilliant comeback through the use of new technologies, and gives commercial trends just the right twist.

Kiroshi
Comfortable stretch for men and women is essential. Especially this robust 12-oz line with strong textures in special dark blue indigo.

CORE LINES

The 100% cotton CORE LINES are strong all-round items made for function, with dense textures, and – depending on the wash – a more unobtrusive look. A quieter alternative or the ideal complement to the DENIM REBOOT trend highlights.

Summit
A sturdy 12-oz classic. This beautiful dark blue 100% indigo is winning fans in Asia, Europe and America.

Ridge
With a weight of 11.8-oz, this all-round item is suitable for all washes and product lines. Ridge is especially beloved and purchased in large amounts by the major international verticals.

Jackson
The 12.75-oz Jackson features close-ups and fine interpretations with fashionable cross hedging. Its wearing comfort makes it an excellent choice for comfortable yet fashionable styles geared towards middle-aged customers.

Marvin
The 11.5-oz Martin is great for authentic, robust, non-elastic boyfriend jeans, equally beloved by fashionable girls and stylish male teenagers.

CORE STRETCH/MOOVE

Super stretch and power stretch are still essential components. In women's denim, body-hugging sexiness without tightness is essential for both boutique and mainstream businesses! VICUNHA has developed high degrees of silkiness through satin weaves and the use of fluid twisted threads.

Andaluz
In a light 8.4-oz weight, specially combed and twisted threads yarns charm with a fine, silky feel. Polyester blends make for excellent recovery, in order to ensure perfect fit over the long term.

Duffy Black Black
This 8.5-oz satin weave shines with black polyester in weft and warp. Silky, bulky threads provide an extra luxurious sense of wellbeing without any feeling of heaviness, thanks to technical material innovations from the house of VICUNHA.

Caprice
This 9.8-oz light cotton satin luxuriates in poetic shades of silky soft blue denim in summer colors.

 

 

Colby
Super summery in a lightweight 8.5-oz, the indigo-blue Colby is a blockbuster. Dyeing options are almost unlimited. Comfort and high stretch-recovery are guaranteed.

Danusa
In a very elastic 9.5-oz, Danusa has proven itself internationally as an authentic denim look for the "right jeans," in America, Asia or Europe. With guaranteed threeday service!

Nicky
Nicki is also "real denim" in the area of comfort stretch. Its 9.5-oz weight also lends itself to commercial sales for several washes and style variations.

 

READY TO DYE

Cleanly produced BCI cotton is already obvious in the pure character and natural white color of VICUNHA's undyed, clean "ready to dye" items. This "politically correct cotton" meets international standards for environmental protection as well as social responsibility. VICUNHA's use is pioneering, and not only in South America. Lines include 100% cotton varieties as well as spandex blends – sometimes up to 50% on selected comfort variations. Weights range from 230-300 grams per square meter.

Dusseldorf/Gland July 2013

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