"It's a denim reboot!" Thomas Dislich, Director for Europe and Asia, succinctly sums up Spring/Summer 2015! "The blue gold is back on top as the protagonist in all collections. Denim is once again a fashion dynamo, and will significantly impact the shape of the market." "Real denim" with cross-effects and irregular thread structures will play an important role. Discreet lines will more likely be in the background, while vintage is unmistakably at the fore!
BCI starts up in South America
VICUNHA is known worldwide for incredible collections and production volumes over 100 different items per season and 16 million meters produced per month – and even better known for its pioneering role in South America. The denim powerhouse meets the highest international standards in terms of environmental protection, social responsibility, recycling and the sustainable, clean production of cotton. For years, VICUNHA has worked exclusively with cotton farms in Brazil and the USA whose business and employee policies meet the approved standards. In addition, the company is one of MARKS & SPENCER's "Plan A" partners.
July 2013, BCI's South American debut took place in the VICUNHA showroom in São Paulo. A separate BCI corner was installed as a platform for documentaries and presentations, in order to introduce BCI to major South American partners. A BCI representative was specially flown in from Geneva to Brazil for the event.
Production of 16 million meters/month + one million meters of special routes/year
Thomas Dislich is pleased about the "denim reboot" – as is the Brazilian denim powerhouse. VICUNHA has a unique global position. In 2013, the giant produced 16 million meters of denim per month for the world market in five of its own factories, which were sold with three-day service in its own branches and warehouses in America, Europe and Asia. "Our broad range serves 4,500 customers worldwide, and we do not depend on any individual brands. VICUNHA is not a manufacturer that sells, but rather a commercial company that also produces. We produce very large quantities under our own direction, which gives us extraordinary flexibility and makes possible delivery within three days," Dislich says. VICUNHA is able to successfully and self-sufficiently offer market trends – and make them immediately available.
An additional one million meters of denim per year is produced through the "boutique business," with additionally developed product lines and leased, specially-monitored production lines in Turkey (100,000 meters), Pakistan (600,000 meters) and China (300,000 meters).
Trends for Spring/Summer 2015
DENM REBOOT is VICUNHA's general seasonal theme for Spring/Summer 2015. It’s also the name of this group of highlights, which includes the most fashionable items.
The Gradient line is striking thanks to its distinctive cross hedging and very lightweight 10-oz weight. It's ideal for vintage effects in inner linings, as well as for distressed jeans and the used look.
Blaine is eyecatching with its 11.5-oz weight, conspicuous cross structures and stronger ring slubs in a beautiful indigo. American vintage with iconic James Dean allure! Also perfect for dark dyeing!
This cool, unusual green-cast vintage look in an authentic 12-oz weight counts on relaxed texture and open weave cross hedging. It’s indispensable for the collections of international jeans brands.
Tango is oriented towards Japanese denim, in 12-oz and a summery dark blue. Strong irregular threads with ring effects and heritage-inspired slubs catch the eye.
This is the resurrection of a VICUNHA classic, one of the big favorites from 10 years ago. The 11-oz heritage line is experiencing a brilliant comeback through the use of new technologies, and gives commercial trends just the right twist.
Comfortable stretch for men and women is essential. Especially this robust 12-oz line with strong textures in special dark blue indigo.
The 100% cotton CORE LINES are strong all-round items made for function, with dense textures, and – depending on the wash – a more unobtrusive look. A quieter alternative or the ideal complement to the DENIM REBOOT trend highlights.
A sturdy 12-oz classic. This beautiful dark blue 100% indigo is winning fans in Asia, Europe and America.
With a weight of 11.8-oz, this all-round item is suitable for all washes and product lines. Ridge is especially beloved and purchased in large amounts by the major international verticals.
The 12.75-oz Jackson features close-ups and fine interpretations with fashionable cross hedging. Its wearing comfort makes it an excellent choice for comfortable yet fashionable styles geared towards middle-aged customers.
The 11.5-oz Martin is great for authentic, robust, non-elastic boyfriend jeans, equally beloved by fashionable girls and stylish male teenagers.
Super stretch and power stretch are still essential components. In women's denim, body-hugging sexiness without tightness is essential for both boutique and mainstream businesses! VICUNHA has developed high degrees of silkiness through satin weaves and the use of fluid twisted threads.
In a light 8.4-oz weight, specially combed and twisted threads yarns charm with a fine, silky feel. Polyester blends make for excellent recovery, in order to ensure perfect fit over the long term.
Duffy Black Black
This 8.5-oz satin weave shines with black polyester in weft and warp. Silky, bulky threads provide an extra luxurious sense of wellbeing without any feeling of heaviness, thanks to technical material innovations from the house of VICUNHA.
This 9.8-oz light cotton satin luxuriates in poetic shades of silky soft blue denim in summer colors.
Super summery in a lightweight 8.5-oz, the indigo-blue Colby is a blockbuster. Dyeing options are almost unlimited. Comfort and high stretch-recovery are guaranteed.
In a very elastic 9.5-oz, Danusa has proven itself internationally as an authentic denim look for the "right jeans," in America, Asia or Europe. With guaranteed threeday service!
Nicki is also "real denim" in the area of comfort stretch. Its 9.5-oz weight also lends itself to commercial sales for several washes and style variations.
READY TO DYE
Cleanly produced BCI cotton is already obvious in the pure character and natural white color of VICUNHA's undyed, clean "ready to dye" items. This "politically correct cotton" meets international standards for environmental protection as well as social responsibility. VICUNHA's use is pioneering, and not only in South America. Lines include 100% cotton varieties as well as spandex blends – sometimes up to 50% on selected comfort variations. Weights range from 230-300 grams per square meter.
Dusseldorf/Gland July 2013