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Exhibition Status Update!

With 3 weeks until SHOWTIME, the 20th Anniversary edition welcomes an All-Star cast of new and returning exhibitors, making up the largest DOMOTEX asia/CHINAFLOOR to date. Due to high demand in all product...

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Designers from Europe, Middle East and North America will exhibit at the upcoming Luxury Brands Carpet Show. The second edition of the curated Luxury Brands exhibition and designer carpet collection is scheduled to...

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Hennes and Mauritz Group (H&M) will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018. The company will create outfits for the opening and closing ceremonies. The collection will...

Saurer to show Allma TechnoCorder TC2 at…

Saurer Technologies GmbH & Co. KG Twisting Solutions, a leading provider of energy efficient solutions for tire cord, carpet, staple, glass filament, and industrial yarns, will present its Allma TechnoCorder TC2 innovative machine...

Cone Denim and Unifi launch S Gene with …

Cone Denim and Unifi have launched the latest in advanced stretch technology - S Gene with Repreve . Combining the advanced stretch technology of S Gene with the superior sustainability and performance of...

Shima Seiki to partake in Premiere Visio…

Leading computerised knitting machine developer, Shima Seiki Mfg., Ltd., is set to participate at the Premiere Vision show, a global event for fashion professionals, to be held in Paris, from February 13 to 15, 2018...

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Portuguese textile makers target Colombian market

Portuguese textile makers target Colombian market

(Portugal)

In the year in which Colombia Moda is celebrating its 25th anniversary, 18 Portuguese companies will be present, travelling to Colombia between 23 and 25 july with high expectations and a strong desire to show the best that is produced in Portugal in the various areas of this trade show. The Portuguese participation in this event is an initiative organised by the Selectiva Moda Association, with the support of Compete (Competitiveness Factors Operational Programme) and of NSRF.

Blue pavilion: Amr – Artegui – Dilina têxteis – Lumatex – Melarte – Têxteis íris – Vianatece; Yellow pavilion: Ana sousa – Dr. kid – F.s.baby – Givec – Manifesto moda – Mds – Orfama – Girandola; Red pavilion: Impetus – Lady susy; Green pavilion: Rendibor

In an initiative organised by the Selectiva Moda Association, under the From Portugal internationalisation project, with support from Compete and from NSRF, 18 Portuguese companies are travelling to Colombia to attend the largest event in Latin America.

In Colombia for the first time, Impetus is taking to Colombia Moda its main trends for Spring/Summer 2014 in Underwear and Beachwear. Impetus Underwear has found inspiration in the colour, positive attitude and freshness of Brazil and its culture.

A diversity of colours and an approach with younger spirit, micromotif geometric prints, nautical patterns and varied stripes, from the thinnest pinstripe to wider colourblock styles.

Its beachwear collection is full of colour, prints and practical solutions for the beach or swimming pool. As in its previous collections, Impetus presents functional solutions in beachwear, such as Rapid Dry, a treatment applied to the fabric for beach shorts that improves its hydrophilic properties, by dispersing water drops, lowering their concentration and reducing the normal drying times.

Impetus has added to its collection of beachwear basic t-shirts in a range of colours that coordinate with the beachwear. “The interest of this trade fair derives from the business that Impetus currently has in Colombia. This is a rapidly expanding market and it is quite attractive in commercial terms. Colombia Moda is a very interesting event, providing contacts not only with the Colombian market, but also with every other market in South America”, says Luís Mota, the company’s Director of Sales & Business Development.

Another brand making is debut in this market, MAD DRAGON SEEKER, will present a collection that respects the brand concept and includes light and fluid garments, lots of prints, a very colourful palette of colours, and washed and strongly dyed jeans.

Highlights are the textures of the knitwear, fabrics, twills and their finishes and the presentation of “Push Up” jeans with a new shaping effect to enhance women’s figures. “The choice of this market is due to the fact that we are talking about markets that are quite different from Europe, the timing of collections and seasons is different and this way we have an advantage in the production process”, explains Daniel Simões, the company’s Marketing & Sales Director.

Portuguese textile makers target Colombian market
“It is a market that matches our internationalisation policy, which focuses on emerging markets. This trade show is a benchmark throughout Latin America”, he adds.

Colombia Moda has become a benchmark event and the most powerful trade platform for business and fashion in Latin America. The 2012 Colombia Moda received 18,197 national and foreign visitors, an increase of 17% over 2011. It attracted more than 1,600 international buyers from 50 different countries and more than 4000 national buyers.

The participation of Portuguese companies in Colombia Moda is an initiative of Selectiva Moda Association, with support from Compete and NSRF, as part of the From Portugal project.

Selectiva Moda is an association that promotes the internationalisation of Portuguese companies and for 2013 it has a programme of international actions in 35 different markets, aimed at the areas of yarns, fabric and finishing accessories, fashion, home textiles and decoration and technical textiles.


Selectiva Moda

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Middle East Textile Journal

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