Santoni (Shanghai)’s Marketing Director, Tiziano Sandonini (right), and General Manager, Gianpietro Belotti (left), with Area Sales Manager of Santoni S.p.A., Gianfranco Bigazzi (middle)
Santoni displayed the garment and fabric samples made by its machines to demonstrate its know-how solution in knitting technology, apart from showing its circular knitting machines at ShanghaiTex 2013.
At the exhibition, the machines and samples were divided and shown in four segments: Seamless machine for sportswear and underwear; Garment length and seamless for outerwear and sweater; Large diameter machine on single and double cylinder in fine gauge for fabric; as well as Socks and pantyhose machine.
Circular knitting machines from Santoni
The sample demonstrations were divided into three types: Textile product selling on the market, not only China market but also European and USA markets; Samples made by Santoni; and were produced onsite. “Each segment had a round table, where experts and designers answered any questions from visitors.” said Tiziano Sandonini, Marketing Director of Santoni (Shanghai), “It’s a different approach from our past exhibitions. The machines attract people to come round, but they may not know how to operate the machines. It’s important for the customers to know the level of quality that they can reach with our machines,” said Mr. Sandonini.
To help customers achieve good results, Santoni also offers free training in its Shanghai factory.
One of Santoni’s aims is to help garment manufacturers to produce the right products that mean during the designing stage, designers should have a clear idea on what the garments should be made, especially for some functional garments. During the production, the right yarn and right knitting method should be applied. At the same time, the cost-effectiveness should be considered in the whole procedure.
Fashionable knitwear can be produced with knitting technologies.
Mr. Sandonini said he was satisfied with the visitor numbers and their responses in the show, a lot of them were interested to buy, as there are new projects going on in the market.
According to him, circular knitting market is growing rapidly. Some yarn suppliers have observed that a lot of manufacturers have entered the knitting field due to the flexibility in knit design.