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Exhibition Status Update!

With 3 weeks until SHOWTIME, the 20th Anniversary edition welcomes an All-Star cast of new and returning exhibitors, making up the largest DOMOTEX asia/CHINAFLOOR to date. Due to high demand in all product...

Global designers to exhibit at Luxury Br…

Designers from Europe, Middle East and North America will exhibit at the upcoming Luxury Brands Carpet Show. The second edition of the curated Luxury Brands exhibition and designer carpet collection is scheduled to...

H&M to dress Swedish teams for Olymp…

Hennes and Mauritz Group (H&M) will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018. The company will create outfits for the opening and closing ceremonies. The collection will...

Saurer to show Allma TechnoCorder TC2 at…

Saurer Technologies GmbH & Co. KG Twisting Solutions, a leading provider of energy efficient solutions for tire cord, carpet, staple, glass filament, and industrial yarns, will present its Allma TechnoCorder TC2 innovative machine...

Cone Denim and Unifi launch S Gene with …

Cone Denim and Unifi have launched the latest in advanced stretch technology - S Gene with Repreve . Combining the advanced stretch technology of S Gene with the superior sustainability and performance of...

Shima Seiki to partake in Premiere Visio…

Leading computerised knitting machine developer, Shima Seiki Mfg., Ltd., is set to participate at the Premiere Vision show, a global event for fashion professionals, to be held in Paris, from February 13 to 15, 2018...

Measurably more productive and econom- i…

Even if the winding machine is only responsible for about 10-15% of the energy consumption (compressed air and electrical energy) when considering the classic ring spinning process, these criteria play an important role...

Wool to dominate at Intertextile Shangha…

Some 3,300 exhibitors from around 20 countries covering all apparel fabrics and accessories product groups are expected at the Spring Edition of the industry’s most comprehensive sourcing platform for the spring/summer season, Intertextile...

Birlacril debuts new acrylic fibre innovations at Ludhiana

Birlacril debuts new acrylic fibre innovations at Ludhiana

(India)

The Acrylic Fibre Business of the Aditya Birla Group, organized its India Customer Meet event at Ludhiana on 5th June.

Headquartered in Thailand, the Acrylic Fibre Business of the Aditya Birla Group is the 5th largest manufacturer and 2nd largest exporter of acrylic fibre in the world.

Their products are marketed under the brand name Birlacril, which is one of the top recognized acrylic fibre brands in the world known for their quality, service and innovation.

The event was attended by over 100 guests which included industrialists, technocrats, senior professionals from textile trade, designers and people from media.

Birlacril unveiled its portfolio of branded products, which were truly a reflection of the innovation and diversity of the offerings from the company. One of the special focus products was Pilbloc.

This brand of fibre resists pilling, and gives the garments new look, wash after wash and after repeated usage. The fibre is manufactured using a special technology, which also gives a very soft, cashmere touch to the garments. This fibre is very suitable for school sweaters and fashion apparels. The hangtag program of Pilbloc was launched last year, and has seen a good response.

A full range of garment trend collection was displayed at the event, under the theme Birlacril Fashion Trends AW 2014-15. The collection aptly brought out the fashion diversity possible with the Birlacril range of fibre.  For years, Birlacril has been trusted by the fashion world.

Among the various other products, Radianza drew attention. This is a range of dyed fibre having a very high color uniformity over large batch size.It is a Green Fibre because of it much lesser impact on the environment owning to lower energy and water consumption.

Since it is a dyed fibre, the spinners can avoid dyeing and hence lowers the propensity of pollution. This fibre has an interesting application in making Daffodil type yarn, which till now was done in India with tow dyeing route; but with the introduction of Radianza it is possible to make this type of yarn with a fibre route, with a much less environmental impact.

Other unique products were Warmos, which gives similar warmth, comfort and feel of Wool. Amicor the anti-microbial fibre – which gives a long lasting, durable anti-bacterial and anti-fungal performance and Durashine the weather resistant fibre very suitable for outdoor applications like awnings, car covers, etc.

The event was addressed by Mr. Thomas Varghese, CEO (Textiles, Overseas Spinning & Acrylic Fibre) and the guests were welcomed by Mr. Ambrish Maheshwari, CEO (Acrylic Fibre Business). The senior management team from Thailand and Egypt attended the event, showing the commitment of the business to the customers.

The guests found the event quite interactive and informative. They also praised the AW 2014-15 garment collection display. The new products really gave them insight intothe product and design possibilities with the Birlacril range of products.


Birlacril

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Middle East Textile Journal

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