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The 2nd edition of Denimsandjeans India will discuss about the increasing demand for unisex denim range in the country. The two-day international trade show themed Denim Genderfree is scheduled to begin from August 1. India is set to get a lead over US and EU in coming years in the denim segment, as its consumption is increasing in tier-2 and tier-3 cities.

 

"Denim has been one of the main booming textile segments in India in the past decade. While in 2005, the consumption of jeans in India was less than 300 million pieces; today it’s almost doubled with an annual growth rate of more than 10 per cent. This gives India the distinction of being the second largest consumer of denim apparel after China," Denimsandjeans said in a press release.

The 1st edition of Denimsandjeans India was a great success and witnessed over 1500 visitors from all the major brands, retailers, buying houses etc in India and some from overseas. "It is a great platform that team Denimsandjeans has set up for the denim fraternity here in India. It was really amazing to see such fraternity of denim producers, buyers, laundry people, washing experts coming together. I wish Sandeep and team a lot of success for their endeavor and I am really looking forward this to become a regular annual event for the country," Aamir Akhtar, CEO – Arvind Mills, exhibitor at the 1st edition of Denimsandjeans.

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